http://whitechild.freechipz.com/ Keeping it real fr http://whitechild.freechipz.com/2008/08/31/clever-ad-or-perfect-setting.html I went to visit my dad in hospital today, my mother arrived at the end of a while so I thought I’ll give her some time with him, I left the ward as well as waited in the corridor. I got bored at the end of a while as well as decided to go on behalf of a smoke. On the door of the smoking room was an ad on behalf of Beltone(hearing aids). It was the typical el-cheapo style print ad that posed 5 scenarios as well as ended with “if you answered yes to 3 or more questions call us on behalf of a hearing evaluation”. I first read the pay off line, thinking “well let’s see how deaf I am..” Now you have to understand the setting, I just came out of ICU where people are lying with tubes coming out of their bodies, walked down a corridor that smells of the strongest disinfectant, with 3 accident victims being rushed passed me into ICU, now this is the perfect environment to breed paranoia. So of course I answered yes to 4 of the 5 questions, (I mean, who don’t have a problem following a conversation in a noisy place?) I even found myself taking down the number cause hey, I’m going deaf. In any different environment I would have thought of ten different ways I could have done the ad better, but this was priceless. It’s the perfect example of what marketing, advertising as well as the perfect sales pitch is all about. Catch someone in the right setting, in the right frame of mind, as well as you can manufacture them trust what ever you desire to. Sickening, but true. Sun, 31 Aug 2008 23:59:42 -0400 whitechild